One of the great things about running a business is the amount of learning and experience you get. You expect things to sail swiftly all the time. But then shortcomings might come and everything just seems to go south. Now, the success of your endeavor depends on your ability to see mishaps coming and being able to come up with a contingency plan to counter it.
In our particular case, we feel like we are spinning on our own axis without even spiraling. So we feel like we are at that stage where we can see the storm growing in our direction. Before it looms all around us, we believe some changes should be made.
There is this something that was working in the past but it is not working anymore. Even though the core principles of business remain the same, there are some adaptations that are an inevitable response to the present status. Ignoring these changes is a recipe for business doom.
Put in simple words, we are not growing. We have managed to keep a, I would love to say, solid line of customer loyalty. But even that does not feel so strong. It does not feel like we are offering anything that keeps this particular client stuck to us. The reason for that most probably is because we are not targeting that specific demography.
We have continuously refused to step up on modern technology to promote our products. Yes, we admit it, competition has overstepped us. We are only relying on the quality of our products, which is not a bad thing. The thing is that, even if we wanted to rely on present customers, reviews and them putting us in a good word, is simply not enough. We got stuck with the local small circle and overlooked the chance of moving forward.
Our vision probably went sideways, let alone our mission. At this point, it seems like we just plastered it on the wall in a nice frame. But we focused on producing and producing and never in improving and innovating. Probably it sounds like an excuse but the reasons for this are mostly because we need someone from the outside to help us see those solutions that have been otherwise elusive.
This is when we decided to hire Carol Greenaway, a business coach in Vancouver to help us with these issues we were having. We took the call to make the investment because we had the testimonies of how she had helped many businesses in Vancouver overcome their financial issues.
Having a person from the outside come in and give everything a different perspective is only healthy for our business. Besides this, one who is an expert and has the experience we desperately need is a huge plus.
Carol is known to be flexible, knows how to adapt to changes, and has a fresh perspective on how to make business effectively. We are truly excited about what is ahead of us.
What We Expect
We are expecting to go out there with a greater momentum. Innovation and creativity are what we want. We are sure that by doing business and meeting the criteria that drive modern business, we will be on the right path to success.
The strategies that we will be putting in place are much needed to be able to tap into a sector that we have not really approached. Of course, we want to keep our present clients with more innovative ideas. We want to convince people why we are their best option.
Besides offering quality products, we want people to come and try and give us honest feedback through social media. Because if there is one thing we already know is that people trust others’ opinion more than what we can say.