Social media has become a pretty powerful tool for marketing. Some of the main benefits is that social media channels are versatile, easy to use, they connect your brand with real people, and they are free (mostly). So, if you want to spike up those sales, you need more customers.
Using social media is a big step towards increasing your sales. Obviously, the first step is to get followers across the platforms. Good. But, how do you turn these followers into real customers? That will depend on how strong your game is. Just make sure that whatever your social media strategy is, it makes sense for your brand.
Search and be Proactive
So you already have a name and a brand. One way for you to know that people are recognizing you is if they are tweeting about you, isn´t it? If your brand is being mentioned, say randomly, by a customer this could be a good sign.
Now, there are at least 340 million tweets sent every day. Chances are that at least a few are, if not talking about your brand since you are a startup, they are talking about what you promote. For instance, if you are a retail store, you can perfectly find tweets that talk about the brands you are selling or the service you are providing.
Get into Twitter or another service that offers you search even without a hashtag, like TweetDeck. Find the tweets that mention those services people need and try to reply those that pose a question or inquiry that you can answer and offer a solution to.
The strategy here is then to not only search for your brand but also for those words that entail the services you provide and the problems you can solve.
One way to keep your audience stimulated and to attract new followers is through contests. Having followers engage in competitions is a great way to engage them and also to bring in new ones. Just be very strategic on what you offer and what are the conditions, otherwise, you might get the wrong followers.
They say a picture is worth a thousand words. Make those words really stand out by placing stunning pictures that are able to catch the eye. It has been proven that an image has twice the engagement as written sentences. Take advantage of Instagram to post images that are able to accomplish more than one purpose at a time.
Place pictures that are capable of promoting your product and engaging conversations among followers.
Invest time in Spicing Up the Platforms
You will need to invest time in spicing up your accounts. Be diverse and use them according to each uniqueness. If you post the exact same thing on Instagram, Facebook, Twitter, and Google+, people only need to follow you in one. Diversity is the key.
Another important key is to not be too promotional. Don´t sound spammy to your followers or cram them with promotions or you will see how easily they unfollow you.
Make it About the People
Be a person and address real people. Customers like to be treated as the individuals they are. Make them feel like they are taking to a bot and they will frown upon you. Whenever a client has a question about anything through the comments, try to answer as fast as you can. Be personal and address the issues personally.
If you need help with this part and the rest of your marketing strategy, Curve Vancouver can help you out and offer the best solutions for you. Good luck with getting more sales and clients.